Designing Communication System

Great Communication comes with connection – Oprah Winfrey.

Communication solely depends on connecting with the intended audience, policy makers and stakeholders.

At Fourth Dimension we connect the missing dots with an aim to provide transformative and affirmative community actions. With relentless work done by our dedicated team for more than a decade, Fourth Dimension has established itself as one of the leading development communication agency. .

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How we go about it:

Right from our inception at a time when it was not even prevalent, Fourth Dimension has utilized digital films and audio-visuals that can be ported on to MP3 format, playable across devices and platforms and can be easily projected on walls. We have explored all online communication modes and platforms, conceptualized and implemented customized user interfaced interactive Info-entainment modules.

Today we can claim to hold expertise in development communication, IEC, BCC and IPC solutions utilizing our core skill sets in multimedia, graphic design, print, illustrations, photography etc.

Our expertise:

  • Conceptualizing and implementing IPC-BCC
  • Customized Interactive Info-entrainment modules
  • Rolling out IEC and mid-media campaign
  • Communication research
  • Digital, Print & Graphic Design solutions
  • Illustrations, Caricature & Animation
  • Photography, Digital Films, Documentary,
  • Participatory theatre & Process Documentation
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Recent Projects:



Social communication refers to the emergence of verbal and nonverbal skills, social interaction. It is also referred as development communication to facilitate social development. Social & development communication engages stakeholders and policy makers, establishes conducive environment, assesses risks and opportunities and promotes What is BCC or SBCC?information exchange to create positive social change and action via sustainable solutions.

Social behavior change communication (SBCC) or often also "BCC" or "Communication for Development (C4D)" is an interactive process of any intervention for a group or community to to promote positive behaviors which are appropriate to their settings and thereby various thematic issues including sanitation, nutrition, education, health etc. BCC provides a facilitating or enabling environment which will enable community initiate, own, sustain and maintain positive and desirable behavior outcomes.

Interpersonal communication (IPC) is an exchange of information between two or more individuals. It seeks to understand how humans use verbal and nonverbal cues to accomplish a number of personal and relational objectives. It addresses at least six categories of inquiry: 1) how humans adjust and adapt their verbal communication and nonverbal communication during face-to-face communication. Messages are produced and uncertainty influences behavior and information-management strategies. .

It is a communication strategy for influencing behavior which emphasizes both information and education as combined approach, to enable individuals, families, groups, organizations, and communities to play active roles in achieving, protecting, and sustaining their own positive behavior. IEC shares information and educates through printed or broadcasted media such as posters, flyers, leaflets, brochures, booklets, radio, TV spots etc to instill positive knowledge for appropriate behavior of the target community.

It is a large-scale attempt to communicate ideas and practices through mass media and interpersonal communication. It focuses on information campaigns developed by government or non-governmental organizations to fight human rights, environmental issues, against poverty, violence, public health, and security. The communicative aim is to break down an undesired behavior, (smoking, drinking), environment (pollution, global warming) or aspects affecting others in society (sexual abuse, violence) etc..